1) Make it Authentic:
Creating authentic video that captures the human element.
Customers are jaded by typical sales-pitches. When everything is available at the click of a mouse, having a good product is not enough in this day and age.
Help your potential customers to connect on a personal level. This connection builds trust and drives action.
In this video for Gifts.com, a 'host' who is unrelated to the product gives a 'human approach' to the NikeID shoe concept, which is believable, and avoids the 'hard-sell' feeling which most of us find a turn-off.
Video by New York Video Service
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