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Apr 2, 2011

Tip #1 for Creating Corporate Videos: Make it Authentic!

TIP #1 in the series "Creating your Corporate Video"

1) Make it Authentic:
Creating authentic video that captures the human element.
Customers are jaded by typical sales-pitches. When everything is available at the click of a mouse, having a good product is not enough in this day and age.

Help your potential customers to connect on a personal level. This connection builds trust and drives action.

In this video for Gifts.com, a 'host' who is unrelated to the product gives a 'human approach' to the NikeID shoe concept, which is believable, and avoids the 'hard-sell' feeling which most of us find a turn-off.


Video by New York Video Service 


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