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Apr 5, 2011

Tip #4 for creating Corporate videos: "Title and Tag for the Customer"

TIP #4 in the series "Creating your Corporate Video"

4) Title and Tag for the Customer, not for your Company

Increasing your relevance in search results to your customer starts with naming your videos in a logical way: "Put yourself in the mind of your customer", asking: "What words am I going to search today?...

Here's my protocol:

Who is the customer?
15-60 year old Females, 25-55 year old Males, Professionals, People in Sales, Marketing, Fashion, Publishing, Media, arts, with incomes of $30,000 to $250,000, who watch videos on their computers at work and at home
What are they searching for?
Deals on expensive designer items that are current, recognizable, and out of reach of average consumers.
(off the top of my head )
How do I help them find this video?
  • Title the Video for the Customer: "Fashion Tips from Fashion Week that make you go Ooh La la"
  • Tag it for the Customer who is searching in Google or youtube etc. when necessary using "inverted commas" for two important words that like to be together, such as : "designer deals" fashion designer deals cheap accessories "designer warehouse" bargains etc.
It's somewhat of an art, but if you keep the customer's mind at the forefront of your decisions about Titles and Tags, you are taking a giant step in the right direction. Just remember to watch results and alter your decisions accordingly.

More about "description" of your video, soon...

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