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Apr 6, 2011

tip #5 for creating Corporate videos: "Make an Action Avenue"

TIP #5 in the series "Make an Action Avenue"

5) Make an Action Avenue:

  • a call to action, 
  • a trackable URL to visit, 
  • a coupon, discount code, or 
  • a unique phone number to call. 

This way your video can be evaluated against other marketing efforts.

Adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double time on site.
55% of people who view a video visit the company’s Web site;
30% visit a physical store; and
24% make a purchase as a result of watching.

Here's an example of placing a simple web URL in the description which automatically becomes a clickable link .
(double click the video to watch it on Youtube )


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